People with good hygiene all have one thing in common, they like to be clean and they like to smell good. One thing that everyone does on a daily basis is showering. Whether it is in the morning or before bed… everyone loves that “fresh and clean” feeling after they shower. Rinsing away all the dead skin cells, residue, and body products leave your skin feeling soft and clean again. Herbal Essence is a consumer product that retails in shampoo and other personal body care. Just the name itself, Herbal Essence, to our ears sound like something that is natural and meant to be organically clean. In this ad they show a very beautiful woman enjoying herself showering. How do we know she is enjoying her shower? She seems to be showering in the middle of a beautiful serene waterfall. She has on a beautiful smile and she seems to be enjoying her time from the look of her body language covered in foam. This product directs itself towards women. Culture argues us into believing if we use this product when we shower, we will surely enjoy it because it consists of “NEW and Improved” blended moisturizing botanical to improve the look and feel of your skin by Herbal Essence. Not only is this product a body wash but a “MOISTURE-RICH LATHER” body wash that is creamier and richer; giving women a more totally organic experience with a scent you will love that will leave your skin amazing clean and moisturized. As we are washing our bodies we are also moisturizing it. Therefore, we are getting the best of both skincare treatments from one bottle. In this ad, they use an attractive woman whose nude body is covered in foam to depict what the whole ad is trying to advertise. This ad is for women. Women seem to love flowery or fruity scents so they have created a new product for women to try because they will love the new and improved body wash product. If you are a woman who uses Herbal Essence products, you would find it that they do leave the skin smelling fresh and clean. The prices on these products are affordable so women can purchase them. The fruity and flower scented body washes and shampoo products are very popular and they do keep the skin feeling soft and moisturized. In that case if you purchase a bottle that can work two magics in one use, you don't have to slap on oily lotion which in most cases leave the skin oily and takes time to fully be absorbed. If you can get two great skincare treatments in one bottle, why not try out the new and improved Herbal Essence rich-lathering body wash.
What is interesting, is in women's shampoo commercials, they use women. In men's shampoo commercials (mostly Axe) they use... women.
ReplyDeleteIt seems the idea of cleanliness is directed towards a very male point of view. If you want guys to stare at your glowing silky smooth skin and want to touch you, or if you want girls to fight over you then use our product.
Being clean makes you beautiful. If you smell flowery then you must be a female. God forbid a guy smell like a fresh orchard. I like how you pointed that very fine detail, smell. The very idea that smell tells your gender. I find it very distracting that a guy is often told he can't smell like a gym bag, but if you are too clean and perfumed then you are less of a man.