Super Fast Cars & Dogs
This advertisement is for Hyundai Coupe, which is the object, has a simple design with the dog being the main focus to attract consumers to look at the advertisement. It essentially wants customers to be confused as why the dog's tongue is wrapped around its face and look further into the advertisement, which is why the message is so tiny and small to the right of the dog. After reading the message of '0 to 100 khm in 8.4 seconds' the customer finally puts together that the dog was a passenger in the coupe and that it went so fast it pulled his tongue around his head. Culture is represented in this ad by depicting social construction of how it is 'normal' for dog owners to let their dogs ride in their cars and stick their heads out of the windows, which as a result connects the dog with the car. The dog, being the subject, is attempting to look confused and adorable, which makes a position on culture. The advertisement is trying to take a position on how society values what dogs look like (favoring adorableness) and how they treat them (such as 'man's best friend'), not just a plain old 'dog'. The dog is obviously in the backyard of it's owners house even though it is blurry and not the focus of the ad. This shows that the advertisement is taking a position regarding culture that is normal for dog owners to let their dogs roam around in their yards and that people value keeping their gardens green. The advertisement is also taking a position that the car is unbelievably fast and that people value the 'coolness' of driving fast and how they will value that it will blow you mind about how fast the car can go.
I like how the always relate car to speed. Everyone knows that if you accelerate quickly or drive erratically that not only does it endanger fellow drivers but also is grounds to be pulled over and even arrested.
ReplyDeleteYet this is what is the selling point of most coupe and sport vehicles.
Not to mention that the ad is KPH. 100 KPH = 60mph. So it really isn't all that fast at all!
I was actually quite impressed with the connection that you made between this advertisement and culture itself. Each day, people take part in 'Social Norms' without even realizing that's what they are doing. Dog is seemingly a man's best friend; thus, it only seems right that riding in the front seat is part of today's societal 'Social Norms.' It is absolutely true that dogs are a part of the 'traditional' culture as well as social construction. They're is nothing odd about a dog slobbering out the window of the passenger seat. The advertisement, indirectly, expresses the traditional lifestyle and culture. The happy, go-lucky pup, slobbering, smiling, frolicking in his big backyard all help to portray aspects of a normal culture. Another aspect that I think is really important is that what is accepted today in a "Normal Cultured Society' is that animals, dogs specifically, are being used for advertisements such as this. They are in movies, homes, ads, etc. not only making them part of the normal family culture but also part of the working, professional world.
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