This is a previous commercial plot of Emirates Airline which is owned by a government of Dubai of United Arab Emirates. We often have a misconception about the Middle East due to the fact that majority of nations being Muslim and Male Oriented culture all around. However, United Arab Emirates and Qatar have been putting their efforts to promote their openness towards their Islamic oriented cultures and people. The 30 seconds short commercial starts by introducing one of the many international cabin crews that Emirates Airline employs every year. She is from Brazil and the video shows how she grew up what she is passionate about. At the end, they wind up by the old slogan “Fly Emirates to more than 100 destinations.” They do have multicultural very international cabin crews and that is what emirates proud of them for. Thus, it implies the fact that Emirates Airlines have multicultural and international cabin crews and staffs, passengers will not feel like they are flying with total strangers any more. Emirates Airlines would promote the positive sides of their culture and trying to embrace and mingle with different cultures as well as the strict Islamic cultures they have and been preserving for. They do not feel obliged to keep what they have. This commercial is amongst my favorite due to the fact that they are trying to promote their award-winning multicultural cabin crews which would likely to make their customers feel at home. This breaks whole misconception that most of us have about the mysterious Middle East which is part of Asia.
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