This advertisement for Nike is a classic example of body practice leading into the concept of a docile body. The ad seeks to entice the consumer with 'speed has no limit', or that no matter how hard you train, you will always be able to improve, which in and of itself is a more positive and encouraging message. However, it also says you should train until you 'red line', or reach your maximum potential which seems rather contradictory with having no limits.
What Nike is doing here is subjecting the reader to seeing a fit male body running so fast that he requires parachutes that Formula 1 cars usually use, because he has 'completed his game' with Nike training and by wearing Nike products. This is our body practice and rhetoric; buy our product, take our training and you'll have 'completed your game' and will be unstoppable when you train. What exactly the subject is training for is irrelevant (since the goal is to get the consumer to buy), but clearly he is made out to be a docile body.
One could argue that not only is this individual not necessarily coercing himself into doing a normally un-enjoyable task, as many enjoy working out, but also that the advertisement is only targeting athletic males. Even so, the ad is suggesting that even if you work out as hard as you can you still cannot be as fit unless you have been processed through Nike body practices. One of the aspects of the ad that can show this is there is absolutely no one else present in this picture, which is hardly the case for many gyms or athletic centers, playing on the idea that this person is the individual who has risen to a higher level of athleticism by requiring parachutes to slow him down. The underlying idea here is that without the Nike training and products, athletes will be left behind the cultural norm because they have not 'completed [their] game' and thus will never be able to keep up, even if they normally would not be concerned with any kind of formal training or athletic gear. Competition being an integral part of our economy and biology, this advertisement has most likely been highly successful in selling its products.
I think this is a solid example in portraying the definition of docile bodies. One thing that the advertisement expresses is the fact that, "speed has no limits." In other words, no matter how hard you train, there is always room for improvement. I think this part of the ad corresponds to Susan Bordo's claim of a Pursuit of Terminus. People see magazine covers or advertisements and want what they see; want the body of a celebrity or the shoes that make you train harder, but people do not realize that bodies on covers are photo shopped and shoe performance is exaggerated thus making the goal of achieving such a desire, almost impossible. Advertisements, such as the one above, lead to a rhetorical change in culture. They allow people to want and desire things they do not have, leading to a cultural change in order to pursue their desires.
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